This innovative portal will carry exclusive interviews with the people running the sponsorship for both global and local brands, discover the sponsors, learn why they take out a sponsorship, what they do to activate it and how they make the Games work for them, the Organising Committees, the athletes and the International Olympic and Paralympic Committees.

At a time when insidethegames.biz is experiencing record figures, with just shy of 1.5 million page impressions per month, 200,000 unique users, and a consistent e-alert open-rate of 34%, traffic continues to increase month-on-month, year-on-year as readership increases to consolidate its position as the No.1 Olympic news website in the world.

“The sponsors are a major part of the Olympic and Paralympic Families. That’s why we are proud to create insidethesponsors to add to the growing stable of the ‘inside’ brand,” said Sarah Bowron, Managing and Commercial Director of insidethegames.biz. “We believe we will become the ‘destination’ Olympics and Paralympics website in the world – if you want to know something about the Games – look no further than insidethegames.biz.”

insidethesponsors adds to sections recently launched by insidethegames.biz.

A London 2012 venues section, sponsored by GE, a Worldwide Olympic Partner, has proved extremely popular.

insidegamescollecting is the page devoted to Olympics Collecting and Pin Trading, launched in April this year at The SportAccord Convention, and powered by LondonPins.

insidesportjobs.biz is the jobs and recruitment page, powered by GlobalSportsJobs.

Watch this space for more exciting news on new sections on insidethegames.biz to be launched in the next few weeks.

insidethegames.biz is widely recognised as the No.1 Olympic news website in the world. We cover the business, politics and bid process behind the Olympic and Paralympic Movement.

For further information please contact Sarah Bowron, Managing and Commercial Director, insidethegames.biz, on +44 1908 263387 or [email protected]